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Google and Apple inch ever closer

Posted By : Mark Vena | Posted in : Industry News |

Google unveiled today its new web app designed for the mobile browsing experience. Or, should I say, towards the iPhone browsing experience. The new web app recognizes the iPhone and Safari browser and automatically loads the new application. Instead of the normal Google web page, this app presents to users quick links to Google search, Gmail, Reader, Calendar and other services.

To coincide with the release of the new Google app, Google released a statement once again stating its goal of providing users with access to information wherever they may be, as part of its commitment towards mobile technologies.

Articles have been written in the past about the possibilities of Google outsmarting everyone, but it isn’t about outsmarting the industry, it’s about playing it smart.

With Google officially announcing its bid on the 700MHz spectrum, it may be inevitable that Google will become a force in the mobile market. The 700MHz spectrum has the ability to penetrate walls and extend over larger areas due to its lower frequency. This ability creates an available infrastructure capable of providing a nationwide Wi-Fi network.

With the possibility of acquiring this spectrum, Google may be able to push the envelope and begin to force its way into the mobile industry, much to the dismay of mobile behemoths Verizon and AT&T. Look at what Google has done recently: Android is growing as more companies and developers sign on with Google and begin developing apps for mobile devices with its free open source SDK. Android is becoming a platform that will extend Google’s reach far beyond the internet and well into the realm of the mobile market.

This may be a few years in the making, but think about this the next time you hear a development in the Google mobile story - Apple is rumored to be released from its contract in five years from AT&T and that might not just be a coincidence. Its entirely possible Steve Jobs and Google CEO Eric Schmidt are exploring a mobile relationship; a relationship that very well could push the boundaries of mobile devices and propel Apple and Google to the forefront of the mobile market.

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